Marketing ROI & ROAS Calculator

Marketing ROI & ROAS Calculator

Marketing ROI & ROAS Calculator

What is the average sale value for your product or service ($)? What is the cost of goods sold (COGS) for this product ($)? Out of 10 warm leads, how many typically convert into paying customers? How many times does a customer typically make repeat purchases in a year? What is the total cost of your marketing package ($)? How many months will the marketing campaign run?

Calculation Results

Conversion Rate: %

Annual Value of a Customer: $

Annual Profit from a Customer: $

Warm Leads Needed Per Month:

Sales Needed Per Month for ROI:

Sales Needed Per Month for ROAS:

Total Leads Needed for the Entire Campaign:

Total Sales Needed for the Entire Campaign ROI:

Total Sales Needed for the Entire Campaign ROAS: